What is qualitative data in social research?

Qualitative data in social research focuses on capturing insights, attitudes, emotions, beliefs, and experiences of individuals. This type of data is often collected through methods such as interviews, focus groups, and open-ended surveys, allowing researchers to explore the nuances of human behavior and social phenomena. The strength of qualitative data lies in its ability to provide depth and context, offering a richer understanding of the subject being studied.

In contrast to quantitative data, which is numerical and often seeks to measure variables statistically, qualitative data prioritizes the meaning and interpretation behind individuals' responses. It allows researchers to delve into complex social issues and understand the underlying reasons and motivations for certain behaviors, making it invaluable in fields such as psychology, sociology, and anthropology.

This understanding is crucial for developing theories and informing practices within social research, as qualitative data helps to illuminate the subjective experiences of individuals, providing a different dimension to what may be presented through numerical data alone.